TY  - JOUR
T1  - The Effectiveness of an Advertising Campaign on the Internet and its Impact on Brand
AU - Leila, Chebli AU - Hayani Dhouha, Baklouti 
JO  - Journal of Mobile Communication
VL  - 14
IS  - 1
SP  - 1
EP  - 7
PY  - 2020
DA  - 2001/08/19
SN  - 1990-794x
DO  - jmcomm.2020.1.7
UR  - https://makhillpublications.co/view-article.php?doi=jmcomm.2020.1.7
KW  - Internet
KW  -effectiveness
KW  -e-advertising
KW  -brand
KW  -communication
AB  - This research will be devoted to the study of
e-advertising, a concept which is expanding rapidly in the
present advertising landscape, to study its relevance and
importance in corporate communication. The object of
this communication is to contribute to the comprehension
of the effectiveness of an advertising campaign on the
internet. We propose an abstract model in order to
establish a direct connection between e-advertising and
the variables that measure its effectiveness and to analyze
the effect of advertising on the internet on these variables
and its influence on brand. The review of the literature of
this present research demonstrates that the effectiveness
of advertising on the internet will be analyzed through
loyalty, awareness, image, satisfaction and purchase
intention.
ER  -