TY  - JOUR
T1  - Marketing Factors and Correlates Affecting Website Satisfaction of Hotel Customers
AU - , Chris Vassiliadis AU - , John Mylonakis 
JO  - Journal of Mobile Communication
VL  - 1
IS  - 2
SP  - 59
EP  - 64
PY  - 2007
DA  - 2001/08/19
SN  - 1990-794x
DO  - jmcomm.2007.59.64
UR  - https://makhillpublications.co/view-article.php?doi=jmcomm.2007.59.64
KW  - Marketing information technology
KW  -web usability
KW  -usability testing
KW  -marketing of travel and leisure
KW  -measurement instruments
AB  - Internet users have numerous hotel web sites to choose and evaluate. To design a hotel interface to meet the needs of its prospect visitors, developers must understand what tasks hotel users use a system for and how those tasks will be performed. The scope of this study is to explicitly question the visitors of different A Class hotels in Thrace about how they like or not a website, as customers are surveyed about their satisfaction with a consumer good or service. The selection of A Class hotels is, mainly, based on commonality factors, as all hotel services must be equally measured and on the same standards. Research findings show problems with the clarity of the text, overdose of advertisement, excessive amounts of text on one page, colors five venerable appearance and the usage of frames is not very advantageous.
ER  -