TY  - JOUR
T1  - Model Participatory Social Responsibility Entrepreneurs of Community of CSR Promotion
of-Based Tourism Enterprises in Phatthalung Province
AU - Boonying, Jiraporn AU - Chantana, Sujitra 
JO  - The Social Sciences
VL  - 16
IS  - 5
SP  - 80
EP  - 85
PY  - 2021
DA  - 2001/08/19
SN  - 1818-5800
DO  - sscience.2021.80.85
UR  - https://makhillpublications.co/view-article.php?doi=sscience.2021.80.85
KW  - community tourism enterprises
KW  -entrepreneurs
KW  -CSR Promotion
KW  -participation
AB  - This research Its objectives are to survey the
personal characteristics of the respondents to survey the
model of CSR promotion with reputation, image and
participation to find the relationship between model of
CSR promotion and reputation and participation of
participatory community tourism enterprises. The
researcher has specified the research methodology. Is a
combined research. The sample consisted of 400 people.
The tools used were questionnaires and in-depth
interviews. The statistics used for data analysis were
frequency, percentage, mean, standard deviation. Finding
relationships and Delphi values. The results of the
research revealed that most of the respondents were
female. Accounting for 75.8%, aged between 41-50 years,
accounting for 58.0%, marital status accounting for
63.50%, having bachelor degree education. Accounting
for 79.0% of the total, occupation 34.8% with monthly
incomes of 10,001-20,000 baht or 34.8%. The level of
opinion on CSR promotion found that the overall high
level in most of the cases were found. Responsibility to
ethics most are average, followed by the responsible law
the image as a whole at a high level. When focusing on
each aspect, the image of the organization is at a high
level, followed by the image of the entrepreneur. The
community tourism enterprise in overall reputation is at a
high level. When it was found that the importance of trust
with the average of the highest level and the participation
of enterprises in the tourism community. Overall, it was
found in the high level in each aspect, it was found that
the information perception was the highest level, followed
by participation in planning. The model of CSR
promotion that is suitable for image, followed by
reputation relations between model of CSR promotion
shows that participation does not have a relationship with
the image, reputation. In relation to the model of CSR
promotion with statistical significance at the level of 0.05.
Your feedback and opinions are in the same way that the
general standards and the private sector must be
encouraged. Participatory community tourism enterprise
entrepreneurs for activities to occur regularly must
promote and develop the environment and preserve the
nature of the tourist attraction to be outstanding, unique
and preserve the beautiful image of Thai culture to
continue.
ER  -