TY  - JOUR
T1  - Effect of Learning Organization and Orientation of Entrepreneurs Through
Market Orientation and the Impact on Small and Medium Business
Performance in Minapolitan Region of South Sulawesi
AU - Rahman, Abdul AU - Imran Musa, Chalid AU - Azis, Muhammad 
JO  - The Social Sciences
VL  - 13
IS  - 2
SP  - 408
EP  - 412
PY  - 2018
DA  - 2001/08/19
SN  - 1818-5800
DO  - sscience.2018.408.412
UR  - https://makhillpublications.co/view-article.php?doi=sscience.2018.408.412
KW  - Organizational learning
KW  -entrepreneurship orientation
KW  -performance
KW  -minneapolitan area
KW  -SME
KW  -South Sulawesi
AB  - The purpose of this research is to analyze the influence of organizational learning and
entrepreneurship orientation on SME business performance in Minneapolitan area South Sulawesi. This
research is a survey research using quantitative approach with sample of 150 SMEs in 5 regencies and cities
in Minneapolitan area in South Sulawesi. Data collection using questionnaires as a means of collecting data
and conducting direct interviews and library searching. The results of data analysis found that organizational
learning and entrepreneurial orientation did not directly affect the performance of SMEs in the Minneapolitan
area but indirectly influenced by market orientation variables. The results of the analysis indicate that SMEs
business performance in Minneapolitan area in South Sulawesi can be developed through organizational
learning and entrepreneurial orientation but must use market orientation as a focal point in the empowerment
of SMEs.
ER  -