TY  - JOUR
T1  - The Influence of Corporate (University) Identity on Student Retention with
Corporate Reputation and Student Satisfaction as Mediating Variables:
The Case of a Jakarta Business School
AU - Nuraryo, Imam AU - Sumartias, Suwandi AU - Umar, Husein AU - Rahmat, Agus 
JO  - The Social Sciences
VL  - 13
IS  - 8
SP  - 1366
EP  - 1372
PY  - 2018
DA  - 2001/08/19
SN  - 1818-5800
DO  - sscience.2018.1366.1372
UR  - https://makhillpublications.co/view-article.php?doi=sscience.2018.1366.1372
KW  - Corporate identity
KW  -corporate reputation
KW  -student satisfaction
KW  -student retention
KW  -education
KW  -explain
AB  - With data collected from 219 first year students of a business school in Jakarta, this research
purposes to explain the influence of corporate identity through corporate reputation and students satisfaction
on student retention in one business school in Jakarta. This research used with quantitative survey method.
To see the relationship between the variables, this research utilized structural equation model. The results of
research indicated that the corporate identity has very significant influence to the corporate reputation. The
corporate reputation has also, very significant influence to the student satisfaction. However, the corporate
identity of business school simultaneously has small influence to the student retention as well as it has small
influence to the student satisfaction. The corporate reputation has also small influence to the student retention.
Nevertheless, the student satisfaction has moderate influence to the student retention. This study contributed
to this college to increase student retention which regards to sustainability in higher education sector.
ER  -