TY  - JOUR
T1  - Meaning of Online Shopping for Indie Model
AU - Nurfajrinah, Muti Ayumi AU - Nurhadi, Zikri Fachrul AU - Ramdhani, Muhammad Ali 
JO  - The Social Sciences
VL  - 12
IS  - 4
SP  - 737
EP  - 742
PY  - 2017
DA  - 2001/08/19
SN  - 1818-5800
DO  - sscience.2017.737.742
UR  - https://makhillpublications.co/view-article.php?doi=sscience.2017.737.742
KW  - Meaning
KW  -online shopping
KW  -indie model
KW  -instagram
KW  -phenomenology
AB  - The purpose of this study is to discover and explain the motive, meaning and communication
experiences of indie models in online shopping through Instagram in building their self-identity. This study
used a qualitative approach with the phenomenology method and constructivism paradigm. Data collection was
done by means of in-depth interviews, participatory observation and literature. The result of this study shows
that the motive of indie model in doing online shopping due to transactions that can be done practically, not
limited by space and time, a lot of choice of model and in order that he becomes a person considered different
from the others. Indie models in this study interpret that online shopping is the activity of shopping transaction
made through the internet media network based on trust between seller and buyer as well as a means of
information about up to date fashion. The research findings show that the consumers of online shopping have
positive and negative experiences. Honesty and trust is the main value in performing online shopping via
instagram.
ER  -