TY  - JOUR
T1  - Business Strategy of Small Medium Enterprises (SMEs):
A Case Study among Selected Chinese SMEs in Malaysia
AU - Fauziah Wan Yusoff, Wan AU - Chee Jia, Loh AU - Zalina Azizan, Anim AU - Kaseri Ramin, Ahmad 
JO  - The Social Sciences
VL  - 12
IS  - 3
SP  - 400
EP  - 405
PY  - 2017
DA  - 2001/08/19
SN  - 1818-5800
DO  - sscience.2017.400.405
UR  - https://makhillpublications.co/view-article.php?doi=sscience.2017.400.405
KW  - Business strategy
KW  -Chinese SMEs
KW  -Porter’s five force model
KW  -competitive advantage
KW  -optimal strategy
AB  - Small and Medium Enterprises (SMEs) in Malaysia particularly dominated by Chinese SMEs is
acknowledged as a drive for economic growth and industrial development of the country. Despite the
contributions made by the Chinese SMEs to Malaysian economic, very few studies, especially in relation to
business strategy have conducted involving the Chinese SMEs. This study is therefore was embarked to
explore business strategies of Chinese SMEs. Using Porter’s five forces model, qualitative methodology in
particular personal interviews have been conducted involving (15) owners of Chinese food manufacturing
SMEs in Penang. Responses were analysed using MS Excel based on Miles and Huberman model. This study
revealed that majority of the Chinese SMEs involved in this study have adopted more than one Porter’s
components as their business strategies. In fact, Porter’s component found to be a complex framework and each
component is interrelated from one to another. Among the five Porter’s components, the substitution product
found to be the most important component, followed by buyer’s component. From this study, it can be
concluded that the relative strength of Porter’s components support in improving competitive advantage and
identifying the optimal strategy under this competitive market. This study has provided better understanding
on business strategy of SMEs in particular the Chinese SMEs in Malaysia.
ER  -