TY  - JOUR
T1  - The Effects of Motivation on International Tourist’s Destination Loyalty:Satisfaction as the Mediator
AU - Mohamad, Mahadzirah AU - Halim, Mutia Sobihah Abd AU - Ghani, Nur Izzati Ab AU - Babba, Abdullahi Umar AU - Awang, Zainudin AU - Loganathan, Nanthakumar 
JO  - The Social Sciences
VL  - 12
IS  - 10
SP  - 1759
EP  - 1769
PY  - 2017
DA  - 2001/08/19
SN  - 1818-5800
DO  - sscience.2017.1759.1769
UR  - https://makhillpublications.co/view-article.php?doi=sscience.2017.1759.1769
KW  - pull motivation
KW  -destination loyalty
KW  -structural equation modelling
KW  -tourist satisfaction
KW  -Push motivation
KW  -Malaysia
AB  - The purpose of this study was to examine the relationships among motivation, tourist’s satisfaction and destination loyalty. Surveys were conducted among international tourists using a systematic sampling method. A total of 380 questionnaires answered completely and the data were analyzed using Structural Equation Modelling (SEM). The results revealed, satisfaction fully mediated the relationship between pull motivation and destination loyalty. Satisfaction was not a mediator in the relationship between push motivation and destination loyalty. The push motivation was measured by two dimensions, gaining knowledge and relaxation. The pulling factors were related to the tangible features, the attractions of Terengganu. The implications of the study revealed that promotional strategy should take into account the push motivation factors and prepare destination’s attributes that matched the current and future demand.
ER  -