TY  - JOUR
T1  - Using Cognitive-Semiotic Model for Capturing Tacit Knowledge:
Case Study of Indonesian Traditional Massage
AU - Susetyo-Salim, Tamara Adriani AU - Purnama, Radhitya 
JO  - The Social Sciences
VL  - 12
IS  - 1
SP  - 15
EP  - 19
PY  - 2017
DA  - 2001/08/19
SN  - 1818-5800
DO  - sscience.2017.15.19
UR  - https://makhillpublications.co/view-article.php?doi=sscience.2017.15.19
KW  - capturing knowledge
KW  -traditional knowledge
KW  -Knowledge management
KW  -cognitive-semiotic
KW  -traditional massage
AB  - The purpose of this research is trying to analyze traditional knowledge using Cognitive-Semiotic
Model in one of Indonesia traditional massage therapies. Indonesian massage techniques are re-nown for its
diversity and unique character that does not only emphasize the therapy on the physical aspect but also the
spiritual beliefs aspect which support the healing process itself. There are anxieties if the diversity of this type
of knowledge is not well preserved and it will eventually extinct. Therefore, this type of knowledge requires the
right approach to capture, not only on the dimension of physical techniques but also the spiritual values that
live behind it. Cognitive Semiotic Model is one approach to capture knowledge at the individual level which
produces three dimensions of knowledge which are the sensory dimension, the coded dimension and the
theoretical dimension. This study attempts to use this approach to capture how one massage practice in
Indonesia is carried out by Bapak Tarman, a masseur from Klaten. The result from this approach provides
deeper dimension than technical description of knowledge and can provide a better understanding of the
transmission of knowledge. One concern is that the person who captures the knowledge requires in-depth
expertise on the field that he wants to capture to generate knowledge in the third dimension knowledge or the
theoretical dimension.
ER  -