TY  - JOUR
T1  - Modern Russian Political Discourse and Hyperreality
AU - Baltovskij, Leonid AU - Belous, Vladimir AU - Eremeev, Stanislav AU - Radikov, Ivan 
JO  - The Social Sciences
VL  - 12
IS  - 8
SP  - 1487
EP  - 1493
PY  - 2017
DA  - 2001/08/19
SN  - 1818-5800
DO  - sscience.2017.1487.1493
UR  - https://makhillpublications.co/view-article.php?doi=sscience.2017.1487.1493
KW  - Discourse
KW  -hyperreality
KW  -identity
KW  -identification
KW  -post-modernism
KW  -Russian identity
KW  -simulacra
AB  - For Russia of 21st century, the problem of forming the so called &#147;Russian identity&#148; is topical. Within
the framework of renewing the civil society, the modern variant of the national issue topic enters the discourse.
This study considers the problem of &#147;identity&#148; whose definition has undergone significant changes. A
comparison analysis is used to explore transformations in the meaning of the concept of &#147;identity&#148;.
development of man and would harmonically unite traditionalism with modern post-industrial development
trends. For social sciences, the task for renovation of the Russian nation is a serious intellectual challenge.
Politicians and authority structures need to regard that the objective of modern &#147;political discourse&#148; should
be not the self-assertion of power but development of a future society its cultural and human values. Through
hermeneutic and ideographic methods, the researchers reveal the topic of identity in the context of social
hyperreality a reality that arises as a result of certain discourse practices aimed at the use and consumption
of information flows. Because information subjects humans and their consciousness to total programming and
design, the researchers look to ethnomethodology to understand and provide a scientific evaluation of the
events and facts that trigger ethnic and social choices in the Russia of today. And finally, a culturological
method is employed to analyze modern Russian socio-cultural and political activities with its inherent coercive
prescriptions. Choosing an identity in Russia is no longer a personal issue but a political one. The term
&#147;identification&#148; has come to be understood as a function of coercive prescription: a person should equate
oneself with some social or political entity. The pervasive pressure on people to conform limits personal
freedom and alienates people from their creative natures. As a result, individual consciousness is completely
dependent upon external imperatives, coercive norms and prescriptions. Thus are the simulated character of
modern Russian political discourse and its hyperreality revealed. In Russia, the policy of &#147;identification&#148; is
becoming a very important instrument for enforcing control over &#147;strangers&#148;. This approach makes it possible
to optimize the process of identity project formation and therefore to address &#147;identity&#148; as an existential
problem and elicit its true meaning (the self-consciousness of a person) in current post-modernist culture.
ER  - 