TY  - JOUR
T1  - An Exploratory Study on Consumer Preferences of Travel Destinations
AU - Hamid, Noor Raihan Ab AU - Saaidin, Munira AU - Ahmad, Siti Nor Bayaah AU - Rose, Roslan Mohd 
JO  - The Social Sciences
VL  - 12
IS  - 1
SP  - 144
EP  - 150
PY  - 2017
DA  - 2001/08/19
SN  - 1818-5800
DO  - sscience.2017.144.150
UR  - https://makhillpublications.co/view-article.php?doi=sscience.2017.144.150
KW  - Tourists preferences
KW  -destination choice
KW  -decision making
KW  -Muslims
KW  -Islamic tourism
AB  - Due to an increase in the number of Muslim tourists world-wide, both the academia and industry
players have begun to show interests in understanding traveling behaviour of the market segment. The study
aims to explore the behaviour of traveling to non-Muslim country destinations among Muslim tourists. In
particular, this research seeks to investigate how and why Muslim tourists make selection of their travel
destinations. Many studies in the past have empirically investigated the attributes that influence consumer’s
selection of travel destinations. However, the understanding of specific reasons explaining why a destination
is preferred from a Muslim tourist’s perspective is limited. Focus groups were conducted in two states of
Malaysia to gain deeper insights of the subject being studied. The findings of this study suggest that leisure
travelers prefer a travel destination due to several reasons. We developed research propositions which may
be useful for future empirical studies. We discuss the implications for managers as well as the limitations of
study and future directions of research.
ER  -