TY  - JOUR
T1  - The Influence of Modern Means of Mass Communication on the
Upbringing and Education of Young School Children
AU - Elezovic, Zvezdana AU - Minic, Vesna AU - Jovanovic, Marija 
JO  - The Social Sciences
VL  - 12
IS  - 8
SP  - 1394
EP  - 1400
PY  - 2017
DA  - 2001/08/19
SN  - 1818-5800
DO  - sscience.2017.1394.1400
UR  - https://makhillpublications.co/view-article.php?doi=sscience.2017.1394.1400
KW  - Mass media
KW  -children
KW  -young school children
KW  -upbringing and education
KW  -Serbia
AB  - Modern means of mass communication are used in everyday life and have a significant role in
directing the interests of young people, their upbringing and education. Informal means of education that are
implemented mainly through the mass media play an important role because they affect its quality, i.e., efficient
learning and its outcomes. The potential influence of media on young school children can be good
and bad-depending on how it is used. Today audio-visual media, i.e., multimedia where almost everything is
accessible are dominant thus, out of an enormous number of data addressed to various age groups, it is
necessary to carefully choose contents that a child will watch, listen or read. Radio, television and other
electronic media have enabled fast and efficient transfer of information and the publication of any content,
interesting for certain population groups. The internet has brought together the features and capabilities of the
media and given man the access to an incredible amount of information whereby the communication process
is improved and people from all over the world participate in it. The popularity of this topic is reflected in the
fact that the media are an integral part of human life that they permeate all its activities and affect its quality
directly or indirectly. Their increasing presence and influence on young school children, both positive and
negative effects on their development are the subject of this study.
ER  -