TY  - JOUR
T1  - The Effect of Service Quality on Loyalty with Consumer Trust as A Mediation
(Study at Consumers of Maxx Coffee in Bandung, Indonesia)
AU - Yudhya, S.E.M.M.Ir. Thomas Budhyawan 
JO  - The Social Sciences
VL  - 12
IS  - 1
SP  - 135
EP  - 138
PY  - 2017
DA  - 2001/08/19
SN  - 1818-5800
DO  - sscience.2017.135.138
UR  - https://makhillpublications.co/view-article.php?doi=sscience.2017.135.138
KW  - Service quality
KW  -consumer trust
KW  -loyalty
KW  -Maxx coffee di Bandung
KW  -empathy
AB  - Along with the changing times, the consumer does not just look at the product’s quality but also pay
attention to the services provided by the company when consumers want to buy the product. With the good
service quality, consumers will perceive thoughts about the product being consumed. Is the product includes
products suitable for consumption or not. Therefore, quality of service becomes an important issue in
increasing the frequency of sales. Service quality is any form of activity undertaken by the company in order
to meet consumer expectations. Quality of service has five dimensions: tangibles, reliability, responsiveness,
assurance and empathy. Maxx coffee at Bandung, also strongly in maintaining service quality to meet the
expectations that consumers want. So Maxx coffee to create trust in the minds of the public as a good product
and to meet the expectations of consumers to win the competition with other coffee shop. This study aims to
examine and analyze whether there is any effect of service quality on loyalty with consumer trust as a mediation
on consumers in Maxx coffee at bandung.
ER  -