TY  - JOUR
T1  - Investigating the Barriers and Success Factors in
Implementing Shariah Compliant Hotel Operations
AU - Zainol, Noor Azimin AU - Ahmad, Rozila AU - Shariff, Nurhazani Mohd 
JO  - The Social Sciences
VL  - 11
IS  - 30
SP  - 7163
EP  - 7167
PY  - 2016
DA  - 2001/08/19
SN  - 1818-5800
DO  - sscience.2016.7163.7167
UR  - https://makhillpublications.co/view-article.php?doi=sscience.2016.7163.7167
KW  - Shariah complaince concept
KW  -hotel operations
KW  -success and barrier factors
KW  -protection
KW  -Shariah
KW  -sectors
AB  - Shariah compliant concept has received a special interest in various operations nowadays as people
are more aware of the niche market that Islamic tourism has brought forward. However, the concept of Shariah
compliance is seen as not well understood by the public, alas the implementation in the hotel operations is still
mediocre. This study seeks to examine the practice of Shariah compliant concept not only by examining the
barriers that mitigate the implementation of the practice but also investigating the success factors in
implementing the concept in hotel operations. Qualitative stance was applied and based on the emerging
themes, the barriers include “lack of awareness of Shariah compliant concept”, “negative perception of Shariah
compliant operations among non-Muslims” and “operational issues of Shariah compliance concepts”. The
success factors were identified as “demand and support from various sectors”,“acceptance from the guests and
staff” and “instiling awareness of Shariah compliant concepts”.
ER  -