TY  - JOUR
T1  - The Effects of Competitive and Marketing Strategies on Organizational
Performance Improvement (Study of Government Banks in Zabol City)
AU - Ghasemi, Mohammad AU - Hashemzaee, Abdullah 
JO  - The Social Sciences
VL  - 11
IS  - 26
SP  - 6331
EP  - 6339
PY  - 2016
DA  - 2001/08/19
SN  - 1818-5800
DO  - sscience.2016.6331.6339
UR  - https://makhillpublications.co/view-article.php?doi=sscience.2016.6331.6339
KW  - Service activities
KW  -strategic coordination
KW  -banking operation
KW  -strategy
KW  -business
KW  -performances
AB  - Nongovernmental and development of information and communication technology is causing a
revolution in local banks. The advent of such technologies make it possible for the local banks have given up
their services locally, nationally and globally present. Such changes facility has created time and space for
customers. The close relationship between competitive strategies and structural strategies is considered a
precondition for success of desired business performances. The present study shows how the relationship
between competitive activities and strategies affects the organizational performance in the banking industry.
Our findings taken via descriptive and deductive statistical tests and SPSS indicated that: Competitive
strategies lead to a balance in relationship between performances, strategic marketing activities and
organizational performances especial coherent strategic decisions on marketing performances and activities
have a considerable effect on the organizational performance and local bank performance varies among strategic
groups, depending on the quality of strategic coordination.
ER  -