TY  - JOUR
T1  - Myths and Propaganda: Semiotic Analysis of Myth in
Commercial Advertisements Ments
AU - Sharghi, Marzieh AU - Fayyaz, Ebrahim AU - Kausari, Masoud 
JO  - The Social Sciences
VL  - 11
IS  - 26
SP  - 6203
EP  - 6207
PY  - 2016
DA  - 2001/08/19
SN  - 1818-5800
DO  - sscience.2016.6203.6207
UR  - https://makhillpublications.co/view-article.php?doi=sscience.2016.6203.6207
KW  - Advertising
KW  -myth
KW  -audience
KW  -semiotics
KW  -mythology
KW  -unconscious
AB  - Those commercials advertising that contain forms and images are symbolic and mythical and do not
reveal indirectly express node is created in the mind of the audience that the audience trying to open the knots
lead to publicity that is more effective. On the other hand, using paint colors, apart from the aesthetic issue
should be commensurate with the product and is closely associated with color that is closer to the audience,
this myth is not possible except by choice of colors. Each commercials advertising has three main components,
including the text, non-text (design, photography, painting) and is intended color. Semiotic analysis was trying
to advertising legend among the elements of writing, dyes used and mythic images and symbols in each
advertising is associated in the minds of the audience communicate and showed that the juxtaposition of these
elements in mind mythical concepts and mythical themes and archetypes whether expressed or not.
ER  -