TY  - JOUR
T1  - Business Alliance Practices among Tourism Small and Medium Enterprises (TSMEs) in Malaysia
AU - Set, Kalsitinoor AU - Mahmood, Amir AU - W. Agbola, Frank 
JO  - The Social Sciences
VL  - 11
IS  - 20
SP  - 4932
EP  - 4935
PY  - 2016
DA  - 2001/08/19
SN  - 1818-5800
DO  - sscience.2016.4932.4935
UR  - https://makhillpublications.co/view-article.php?doi=sscience.2016.4932.4935
KW  - Tourism small and medium enterprises
KW  -business alliance
KW  -tourism industry
KW  -activity
KW  -Malaysia
AB  - This study examines the business alliance practices of Tourism Small and Medium Enterprises (TSMEs) in Malaysia. TSMEs play a crucial role in sustaining economic growth and development in Malaysia. The study explores the business alliance activities of TSMEs to determine the similarities and differences of TSMEs across Malaysia. The study finds that overall TSMEs practices formal business planning in their business operations with main alliance activity is information sharing followed by knowledge sharing. Some policy implications to assist TSMEs to implement and improve the practices are suggested.
ER  -