TY  - JOUR
T1  - Country Image Formation in Terms of the Concepts of Public Diplomacy and Soft Power
AU - Zh. Kenzhalina, Gulsum AU - Kh. Dzhunusova, Zhanylzhan AU - R. Aitmagambetov, Duman AU - A. Turuntayeva, Aikerim AU - K. Bolysbekova, Moldir 
JO  - The Social Sciences
VL  - 11
IS  - 17
SP  - 4240
EP  - 4244
PY  - 2016
DA  - 2001/08/19
SN  - 1818-5800
DO  - sscience.2016.4240.4244
UR  - https://makhillpublications.co/view-article.php?doi=sscience.2016.4240.4244
KW  - Country image formation
KW  -public diplomacy
KW  -soft power
KW  -interdisciplinary study
KW  -cultural
AB  - The study analyzes country image formation from public diplomacy and soft power perspective. The aim of this study is to explore potential relationships between public diplomacy, soft power and country image, emerging fields of studies which are increasingly being used in the same context. Despite the actuality of this topic the studies in this field are still fragmented. There is lack of comprehensive analysis of public diplomacy and soft power and their role in forming a country image. Country image is identified as an interdisciplinary study where the different disciplinary insights should be integrated. In summary, research results that the countries establishing country image through public diplomacy and soft power have established long-term and permanent relation. They have also obtained important acquisitions in the fields of economic, social, political and cultural.
ER  -