TY  - JOUR
T1  - Word Building of International Brands Names
AU - Ekaterina Borisovna, Voronina AU - Aliya Rinatovna, Ismagilova 
JO  - The Social Sciences
VL  - 11
IS  - 17
SP  - 4236
EP  - 4239
PY  - 2016
DA  - 2001/08/19
SN  - 1818-5800
DO  - sscience.2016.4236.4239
UR  - https://makhillpublications.co/view-article.php?doi=sscience.2016.4236.4239
KW  - Advertising
KW  -word-building
KW  -brand name
KW  -abbreviation
KW  -shortening
KW  -phonetics
AB  - The study is devoted to the study of the main word building ways that are used to create names of international brands. The aim of the article is to study the history of the international brands names, classify the main word-building ways that were used to create these names and find out specific ways to form brand name. To complete this research the most valuable and popular brands names were analyzed. The main finding of the study is that we can divide word building ways that are often used to create international brands names into two large groups: traditional (lexico-morphological) and specific. This study has theoretical and practical importance and can be interesting for linguists, students studying English language, advertising professionals. The research has practical implication in the sphere of brand-creation.
ER  -