TY  - JOUR
T1  - Communication as Soft Power: Barriers and its Elements
AU - Ukolov, V.F. AU - Solomatin, A.V. AU - Modyanova, T.V. AU - Ukolov, A.V. 
JO  - The Social Sciences
VL  - 11
IS  - 15
SP  - 3797
EP  - 3799
PY  - 2016
DA  - 2001/08/19
SN  - 1818-5800
DO  - sscience.2016.3797.3799
UR  - https://makhillpublications.co/view-article.php?doi=sscience.2016.3797.3799
KW  - Communication
KW  - the informal communication between managers
KW  -the role of communication
KW  -modern communicative relationship
KW  -the effectiveness of modern communication
KW  -communication barriers
KW  - insufficient
KW  -excess
KW  -distorted communication
KW  -communication as the soft power
KW  -soft power brand
KW  -soft power features
KW  -the integral effect of communication
AB  - The study describes communication as the tool of information exchange and a soft power. The use of communication in these aspects allows to provide an interpenetrating integral effect in an organization and a state. The study gives the communication description as a “Soft power” and its components are shown.
ER  -