TY  - JOUR
T1  - The Influence of Product and Retailing Features on Consumer Impulse Buying (The Case of Study: Hyperstar)
AU - Alavijeh, Mohammad Reza Karimi AU - Shahlaie, Arshia 
JO  - The Social Sciences
VL  - 11
IS  - 14
SP  - 3510
EP  - 3518
PY  - 2016
DA  - 2001/08/19
SN  - 1818-5800
DO  - sscience.2016.3510.3518
UR  - https://makhillpublications.co/view-article.php?doi=sscience.2016.3510.3518
KW  - Hedonic product
KW  -ready to use
KW  -price
KW  -marketing promotions
KW  -display
KW  -market environment
KW  -marketing discounts
AB  - Impulse purchase behavior as one of the consumer behavioral matters has received the attention of many people particularly managers in today’s competitive world. The purpose of this study is to investigate the impact of products and retail features on impulse purchase behavior among the Iranian consumers, particularly the customers of Hyperstar super market. Providing a general concept of this behavior, various features such as hedonic, readiness to use, price, promotion, discount, environmental features and product placement will be addressed in this study. The model presented in this study is adapted and developed according to Kacen, Hesse and Walker model. Random sampling was used in order to collect the samples. The sample size was calculated 384 using the Morgan Table. This was a survey study in which the data was collected using questionnaires. SEM was used for data analysis and model confirmation. The results indicate that hedonic products, ready-to use products and also discounts have positive significant effects on impulse buying while promotional factors, display and environmental features are not accepted.
ER  -