TY - JOUR T1 - Professional Orientation of the Future Manager Identity on Training Stage in Higher Education Institution AU - Doronina, Natalia N. AU - Tkachyov, Victor N. AU - Ziborova, Elena I. AU - Kucheryavenko, Igor A. AU - Lanskih, Marina V. AU - Reznichenko, Maria A. JO - The Social Sciences VL - 11 IS - 10 SP - 2494 EP - 2498 PY - 2016 DA - 2001/08/19 SN - 1818-5800 DO - sscience.2016.2494.2498 UR - https://makhillpublications.co/view-article.php?doi=sscience.2016.2494.2498 KW - Professional orientation KW -students of higher education institution KW -professional choice motives KW -educational motives KW -career orientations AB - The professional orientation analysis of the students who are trained in the direction of “service sector” is presented in this study. Forming professional orientation of managers is a rather new, still low-studied issue in educational practice of the higher education institutions which were traditionally engaged in training of the service sphere specialists. The management activity originality is that these experts have a pronounced professional and administrative focus that is shown in new aspects of professional activity in the service sphere. Research was conducted in the Belgorod State National Research University. As structural professional orientation components the following groups of motives were allocated: professional choice motives, educational motives and career orientations. Research allowed to reveal features of future managers professional orientation at training level in higher education institution. Results showed that among profession choice motives the dominant position is held by “material welfare”; among educational motives-motive of an affiliation; among career orientations the leading position is taken by “management”, “autonomy” and “business” scales. The professional orientation dynamics analysis showed that there are significant distinctions in expressiveness of structural components of this phenomenon for students of the 1-4 courses. ER -