TY  - JOUR
T1  - The Role of Wanita and Jelita in Shaping the Development of Women’s Magazine in Malaysia in the 1980’s
AU - Adnan, Hamedi M. AU - Jais, Abdul Wahid AU - Sarmidi, Nor Zaliza AU - Mustafa, Siti Ezaleila AU - Rahamad, Mohamad Saleeh 
JO  - The Social Sciences
VL  - 11
IS  - 3
SP  - 249
EP  - 256
PY  - 2016
DA  - 2001/08/19
SN  - 1818-5800
DO  - sscience.2016.249.256
UR  - https://makhillpublications.co/view-article.php?doi=sscience.2016.249.256
KW  - Women magazines
KW  -Malay magazines
KW  -editorial
KW  -printed media
KW  -women and media
AB  - The 1980’s is the decade of development for Malay women magazine. Since, the first modern Malay women magazine, Wanita, published in 1969 not less than ten other magazines published to cater women readership in Malaysia. The orientation in content of these magazines has change rapidly from as the light reading materials for house-hold women to as the guide to the career of its readers. As such the increasing number of these types of magazines has itself a manifestation of the development of Malay women in their daily life. While, 1970’s is the decade of early modern development for women in gaining education, 1980’s is a period of transition whereby women started to fill all strategic posts in job market traditionally related to men. It is only in 1990’s where their presence is felt in almost all areas of the careers. This development is represented in the women magazines published throughout the decades. This study will focus on the development of women Malay magazines in the decade of 1980’s, especially the trend and the history of several dominant magazines.
ER  -