TY  - JOUR
T1  - The Specifics of Communication in Virtual Advertising and Design Community: Actor-Network Aspect
AU - Norets, Alexander I. AU - Komissarova, Maya N. AU - Isaenkov, Nikolay G. AU - Pitko, Olga A. AU - Pischugina, Oksana S. AU - Slozhenikina, Natalia S. 
JO  - The Social Sciences
VL  - 10
IS  - 9
SP  - 2244
EP  - 2248
PY  - 2015
DA  - 2001/08/19
SN  - 1818-5800
DO  - sscience.2015.2244.2248
UR  - https://makhillpublications.co/view-article.php?doi=sscience.2015.2244.2248
KW  - Advertising
KW  -design
KW  -communication
KW  -virtuality
KW  -actor-networking aspect
KW  -community
KW  -internet
KW  -network
KW  -network development
KW  -advertising and design product
AB  - On the basis of research analysis in the field of advertising and design the specifics of communication in virtual advertising and design community is described. The researchers explained the necessity of studying an actor-network aspect in it to enhance the effectiveness of communications in a virtual space. Theoretically, the specific features of communication in virtual advertising and design community were verified and substantiated during the projecting of advertising and design products. The applied nature of communications in virtual space refracted in various advertising and design communities is described. Thus, the ability to develop and implement effective communications was demonstrated.
ER  -