TY  - JOUR
T1  - A Study on Marketing of Cotton Seeds in India
AU - Sirisha, B. AU - Babu, M. Kishore 
JO  - The Social Sciences
VL  - 10
IS  - 7
SP  - 1682
EP  - 1686
PY  - 2015
DA  - 2001/08/19
SN  - 1818-5800
DO  - sscience.2015.1682.1686
UR  - https://makhillpublications.co/view-article.php?doi=sscience.2015.1682.1686
KW  - Oligopoly
KW  -product differentiation
KW  -marketing mix
KW  -seed replacement rate
KW  -economy
AB  - Increasing population put a greater demand on the agricultural production. At present India is facing a challenge of increasing the productivity per unit area, since the area under agriculture is decreasing due to industrialisation and urbanisation. A single largest contributor for increasing the productivity is the seed. This is the first and foremost source of all the food, stands between survival and starvation. A wider appreciation of the importance of seeds and their vital importance in agricultural will pave for economic prosperity. Andhra Pradesh has excellent climatic conditions suitable for the production of seeds of all the crops varieties. The seed replacement rate for the cotton crop is 100% in the year 2015. This shows the tendency of farmers opting for purchasing the quality seeds, instead of depending on own production which thus created a demand for the marketing of seeds in the country.
ER  -