TY  - JOUR
T1  - Outcomes of Brand Image: A Case of a Developing Country
AU - Latif, Wasib B AU - Saaban, Syahira Bt AU - Noor, Idris Bin Mohd AU - Islam, Md. Aminul AU - Kabir, A.N.M. Jahangir 
JO  - The Social Sciences
VL  - 9
IS  - 4
SP  - 284
EP  - 288
PY  - 2014
DA  - 2001/08/19
SN  - 1818-5800
DO  - sscience.2014.284.288
UR  - https://makhillpublications.co/view-article.php?doi=sscience.2014.284.288
KW  - Brand image
KW  -brand familiarity
KW  -customer satisfaction
KW  -brand trust
KW  -attitudinal loyalty
KW  -Bangladesh
AB  - The outcomes of brand image are denoted as the latent outputs of brand image 
  on consumer response to the marketing of the brand. Organizations are well-known 
  that brand image will build a competitive advantage in the market place that 
  will increase their overall image with long-term sustainability. Indeed, current 
  trends in modern marketing environment have changed extremely and study of outcomes 
  of brand image is increasingly becoming considerable to keep pace with this 
  change. A brand is said to brand image when consumers respond more (less) positively 
  to the outcomes of brand image for the brand. In this conceptual study, researchers 
  have summarized the literatures on currently prevailing concepts and approaches 
  on brands that will allow us to identify the outcomes of brand image and therefore 
  will facilitate organizations to enhance their marketing efficiency and effectiveness. 
  Based on a comprehensive review of several previous researches, here researchers 
  propose a plausible model for the outcomes of brand image in sequential order, 
  namely, brand familiarity, customer satisfaction, brand trust and attitudinal 
  loyalty of the brand.
ER  -