TY  - JOUR
T1  - Gratification towards Weather Information via Television:An Analysis of the Coastal Communities in Malaysia
AU - Yusof, Zaim Fahmi Mohamed AU - Shaffril, Hayrol Azril Mohamed AU - D`Silva, Jeffrey Lawrence AU - Bolong, Jusang AU - Omar, Siti Zobidah AU - Kamaruddin, Nurani 
JO  - The Social Sciences
VL  - 9
IS  - 3
SP  - 195
EP  - 199
PY  - 2014
DA  - 2001/08/19
SN  - 1818-5800
DO  - sscience.2014.195.199
UR  - https://makhillpublications.co/view-article.php?doi=sscience.2014.195.199
KW  - information development
KW  -weather information
KW  -Coastal communities
KW  -dissemination process
KW  -gratification
AB  - The main purpose of this study is to determine Malaysian coastal communities 
  gratification towards weather information via television. The study was a quantitative 
  study where a developed instrument was used as the main data collection tool. 
  Through, multi-stage simple random sampling, a total of 210 coastal villagers 
  from 3 coastal areas in Malaysia were selected as the respondents. The findings 
  demonstrate that there was a gap between the weather information received and 
  the weather information needed by the respondents, as well as a gap between 
  the weather information received and the weather information believed. A number 
  of discussions are highlighted in this study in the hope that they can assist 
  the appropriate parties in generating the best strategy for information sharing 
  and dissemination processes among the coastal communities.
ER  -