TY  - JOUR
T1  - Customer Satisfaction Towards Three Star Hotels in Kelantan, Malaysia
AU - Al-Mamun, Abdullah AU - Raston, Nursalihah bt Ahmad AU - Hamidi, Suaidah Binti 
JO  - The Social Sciences
VL  - 9
IS  - 3
SP  - 182
EP  - 188
PY  - 2014
DA  - 2001/08/19
SN  - 1818-5800
DO  - sscience.2014.182.188
UR  - https://makhillpublications.co/view-article.php?doi=sscience.2014.182.188
KW  - consumer satisfaction
KW  -trust
KW  -value
KW  -Perceived quality
KW  -three star hotels
AB  - The primary objective of this study is to examine how perceived quality, value 
  and trust affect consumer satisfaction among three star hotels in Kota Bharu, 
  Kelantan. This study used a cross-sectional design and self-administrated questionnaire 
  to collect data from the consumers of three star hotels including; tune hotel, 
  crystal lodge habib hotel, crown garden hotel, sutera inn prima and royal guest 
  house. Findings of this study noted a significant model fit and revealed that 
  perceived value and trust have a significant positive effect on consumer satisfaction. 
  Besides, providing investment tax allowance to encourage domestic and foreign 
  investment to build new luxury hotels, the ministry of tourism, Malaysia should, 
  therefore also focus on designing a framework for continuous assessment of customer 
  satisfaction and provide a supportive environment for three star hotels to upgrade 
  their quality up to four or five star hotels.
ER  -