TY  - JOUR
T1  - Communication Services a Comparitve Study Between the Perceptions of Rural and Urban Mobile Phone Customers in Tamil Nadu
AU - , S. Muthumani AU - , N. Thangavel 
JO  - The Social Sciences
VL  - 3
IS  - 2
SP  - 174
EP  - 178
PY  - 2008
DA  - 2001/08/19
SN  - 1818-5800
DO  - sscience.2008.174.178
UR  - https://makhillpublications.co/view-article.php?doi=sscience.2008.174.178
KW  - Tele communications
KW  -communication services
KW  -psychographics
KW  -personality
KW  -locus of control
KW  -customer perception
KW  -purchase decision
AB  - Communication systems followed over a period of time has changed the life style of human being to a greater extent. The sea of changes happened over a period of time, starting with Graham Bell`s land line service phone to wireless cellular services (mobile phone services) are un imaginary. The type of popularity enjoyed by mobile phones is a land mark in the history of telecommunications due to its compactness and economy. Development of technology and economy rates and the wide range of services gave an additional mileage to the mobile phones. Still there is a gap between the customer expectations and service quality offered in Urban and Rural areas. It leads to shifting the customer from one service provider to another. It is a nuisance to both the parties. Hence, there is a need to identify the gap between the customer perceptions and the service offered by the mobile phone service providers. The present study made an attempt to compare he customers` perceptions towards mobile phone services offered in Urban and Rural places of Tamilnadu state.
ER  -