TY  - JOUR
T1  - E-Commerce Adoption Factors Among Palestinian Small and Medium Enterprises: “A
Descriptive Study”
AU - Herzallah, Fadi AU - Mukhtar, Muriati 
JO  - International Journal of Soft Computing
VL  - 15
IS  - 2
SP  - 26
EP  - 29
PY  - 2020
DA  - 2001/08/19
SN  - 1816-9503
DO  - ijscomp.2020.26.29
UR  - https://makhillpublications.co/view-article.php?doi=ijscomp.2020.26.29
KW  - Electronic commerce
KW  -information culture
KW  -Small and Medium sized Enterprises (SMEs)
KW  -TOE
KW  -Palestine
AB  - Palestine is a country consisting of two main
regions; the West Bank and Gaza strip. Palestine is
considered a developing nation with continuous efforts to
develop its economy using the application of Information
and Communication Technology (ICT) as an important
tool towards that progress. Numerous studies were carried
out on E-Commerce (EC) adoption, however, there are yet
any studies that studied it inside Palestine. The objective
of this study is to analyze the factors influencing EC
adoption in Palestine, as the study considers the factors
influencing said adoption to be technological,
organizational and information culture factors. A
thorough analysis was conducted on each factor to gain a
deep understanding of the status quo of EC adoption in
Palestine. The study utilized a questionnaire survey to
collect data from 50 participants picked from Palestinian
SME’s operating in the ICT sector as data collected were
descriptively analyzed. Based on the analysis, three major
factors were found to be the most relative in regards to EC
adoption; these are: IT readiness, technology trust and
information integrity. The findings of this study will
benefit the government of Palestine, businesses
associations and any organization looking towards
successful EC adoption.
ER  -