TY  - JOUR
T1  - E-Marketing and Tourism Development in Obudu Mountain Resort, Cross River State,
Nigeria: An Impact Analysis
AU - F. Emeafor, Obinna, AU - Ivy Anyanwu, Ogechi AU - Uchenye Ejikeme, Joy Nneka 
JO  - Journal of Engineering and Applied Sciences
VL  - 15
IS  - 17
SP  - 3234
EP  - 3241
PY  - 2020
DA  - 2001/08/19
SN  - 1816-949x
DO  - jeasci.2020.3234.3241
UR  - https://makhillpublications.co/view-article.php?doi=jeasci.2020.3234.3241
KW  - Tourism industry
KW  -e-Marketing
KW  -patronage
KW  -revenue
KW  -Obudu Mountain Resort
KW  -internet
KW  -analysis
AB  - Tourism in recent times has been expressed as
a leisure and event-based activity that involves people
from distant areas. Consequently, information and
communication, particularly in this internet and World
Wide Web era has been the primary tool for managing the
industry. This study examines this practice known as
e-Marketing and its impact in the development of the
Obudu Mountain Resort in Cross River State, Nigeria. It
adopts the survey research method and the questionnaire
to generate data and descriptive statistics with the SPSS
Version 20.0 for analysis. The results of the analysis
revealed a significant use of the internet and social
network sites for advertisement and product sales; a
positive correlation between e-Marketing and the growth
of patronage and annual revenue of the Mountain Resort’s
and that poor network connection and increasing rate of
internet fraud undermines the Resort’s e-Marketing
activities.
ER  -