TY  - JOUR
T1  - Is the Consumption Propensity of Korean Professional Baseball Fans Sustainable?
AU - Cheon Jeong, Eun AU - Nam, Giseok 
JO  - Journal of Engineering and Applied Sciences
VL  - 15
IS  - 16
SP  - 3067
EP  - 3073
PY  - 2020
DA  - 2001/08/19
SN  - 1816-949x
DO  - jeasci.2020.3067.3073
UR  - https://makhillpublications.co/view-article.php?doi=jeasci.2020.3067.3073
KW  - Sustainability of consumption propensity
KW  -habitual consumption propensity
KW  -Korean professional baseball league
KW  -ticket earnings
AB  - This study uses data from 1982-2014 for the
number of spectators in the Korean professional baseball
league and estimates the audience demand function and
the admission revenue demand function to determine if
fans of the Korean professional baseball league have a
habitual consumption tendency. The data is also analyzed
to establish the effect of price change on the size of
crowds and amount of admission revenue to make
recommendations for club’s pricing policies.
ER  -