TY  - JOUR
T1  - Modeling Partial Least Square of Users Loyalty on the Public Hospital in Malang of Indonesia
AU - Harini, Sri AU - Handoyo, Samingun AU - Aura Salsabil, Adinda AU - Salsabil, Aura 
JO  - Journal of Engineering and Applied Sciences
VL  - 15
IS  - 13
SP  - 2709
EP  - 2717
PY  - 2020
DA  - 2001/08/19
SN  - 1816-949x
DO  - jeasci.2020.2709.2717
UR  - https://makhillpublications.co/view-article.php?doi=jeasci.2020.2709.2717
KW  - Loyalty
KW  -perception of costs
KW  -PLS
KW  -public hospital
KW  -satisfaction
AB  - The hospital as one of the health service
institutions must be able to improve the quality of services
for the community in order to obtain the highest level of
health. The purposes of this study are to model the effect
of service quality, perceptions of costs and imagery to
satisfaction and loyalty and to know the factor that most
influenced to satisfaction and loyalty of the public
hospital users in Malang by using Partial Least Square
(PLS). The data are secondary data in the form of a
questionnaire with a sample size of 100 respondents. The
data analyses were performed with R software. The
results showed that the latent variable perception of costs
had the greatest effect on loyalty with an absolute
contribution of 32.49%. The PLS model as a whole can
explain the phenomena related to satisfaction and loyalty
of users on the public hospital in Malang by 72.78%.
ER  -