TY  - JOUR
T1  - Reproduction of the Art of Luang Prabang as a World Heritage Site
AU - Bamroongboon, Kittikorn AU - Wongpongkham, Niyom AU - Pengchai, Teerayut 
JO  - Journal of Engineering and Applied Sciences
VL  - 15
IS  - 9
SP  - 2038
EP  - 2044
PY  - 2020
DA  - 2001/08/19
SN  - 1816-949x
DO  - jeasci.2020.2038.2044
UR  - https://makhillpublications.co/view-article.php?doi=jeasci.2020.2038.2044
KW  - Cultural reproduction
KW  -identity
KW  -world heritage
KW  -reproduction
KW  -Luang Prabang
AB  - This study reflects the materialization process
of cultural identity to commodity and the reproduction of
the art of Luang Prabang as a World Heritage Site. This is
part of a qualitative research titled“The Art of Luang
Prabang: the Identity and Process of Reproduction as a
World Heritage Site.” The researcher introduced the
concept of cultural reproduction, Marxist concept of
culturalism and the concept of power relationship in the
view of Antonio Gramsci as a framework for analyzing
the phenomena that occur with the art of Luang Prabang.
The study found that the process of altering the capital's
artistic identity consists of commoditization marketed to
the tourism industry, the market system and the capitalist
movement that comes with being a World Heritage Site.
It has created many production processes as well as
marketing conditions of the tourism industry, utilizing the
cultural capital of Luang Prabang, according to the
concept of political economy which affects the
domination of thoughts and cultural production of Luang
Prabang.
ER  -