TY  - JOUR
T1  - Building Relationship Quality Through Online Community Participation Case Study of
Toyota Consumers in Bali, Indonesia
AU - Anindya Perdana Putra, I Gede AU - Wardana, I Made AU - Ketut Giantari, I Gusti Ayu AU - Gde Sukaatmadja, I Putu 
JO  - Journal of Engineering and Applied Sciences
VL  - 15
IS  - 8
SP  - 1919
EP  - 1931
PY  - 2020
DA  - 2001/08/19
SN  - 1816-949x
DO  - jeasci.2020.1919.1931
UR  - https://makhillpublications.co/view-article.php?doi=jeasci.2020.1919.1931
KW  - online community participation
KW  -Benefit online community participation
KW  -service quality
KW  -brand
personality
KW  -relationship quality
AB  - This study illustrates the relationship between
the benefits of online community participation, online
community participation, service quality, brand
personality with quality relationships. The purpose of this
study explains how the quality of relationships at Toyota
in Bali is able to build the benefits of online community
participation, online community participation, service
quality and brand personality. This study uses quantitative
research. The population of this study are customers who
purchase Toyota products and as direct users of Toyota
products in Bali and have been involved in online
community participation of Toyota in Bali with 942
people using the Anderson and Gerbing formula obtained
sample size of 141 people. The technique of determining
samples using the stratified random sampling method.
Data analysis using PLS-based SEM techniques. The
results showed that all hypothesis were supported, except
hypothesis 6 was not supported, the benefits of online
community participation were positive and significant for
online community participation, online community
participation was positive and significant towards service
quality, service quality had positive and significant to the
quality of the relationship, the participation of the online
community is positive and significant to the brand
personality, the brand personality is positive and
significant to the quality of the relationship, the
participation of the online community does not have a
positive and significant effect on the quality of the
relationship, quality of service together mediate
significantly the influence of online community
participation on the quality of relationships, the brand
personality mutually mediates significantly the
participation of online communities in the quality of
relationships. The theoretical implication of this research
is to produce a brand quality and personality strategy as
a determinant in order to improve the quality of
relationships. The practical implication of this research is
to provide various managerial management for Toyota in
Bali in building quality relationships through the concept
of online community participation with improved service
quality and brand personality.
ER  -