TY  - JOUR
T1  - A Prospect Analysis of Natural Environment for Ecotourism Development in the
Archaeological Site of Bujang Valley, Kedah
AU - Jusoh, Adnan AU - Sauman Sabin, Yunus AU - Nayan, Nasir AU - Abdullah, Farhana AU - Ramli, Zuliskandar 
JO  - Journal of Engineering and Applied Sciences
VL  - 15
IS  - 1
SP  - 159
EP  - 164
PY  - 2020
DA  - 2001/08/19
SN  - 1816-949x
DO  - jeasci.2020.159.164
UR  - https://makhillpublications.co/view-article.php?doi=jeasci.2020.159.164
KW  - Bujang valley
KW  -prospect
KW  -natural environment
KW  -development
KW  -ecotourism
AB  - This study focuses on the prospects of the natural environment for ecotourism development in
Bujang valley (Kedah), a protohistoric archaeological heritage site. This is because Bujang valley has the
prospects to grow as one of the potential domestic tourism destinations in this country, especially in terms of
ecotourism. Blessed with the geographical endowments of hilly terrain, mountains, rivers, waterfalls, beachs,
islands, bays and forest reserve, Bujang valley is a suitable destination for tourists to visit. However, with all
these specialities, to what extent are the important natural prospects made use of, especially with respect to the
development of ecotourism in Bujang valley? In order to answer that question, this study has applied qualitative
methods by referring to books, journals and proceedings in the library. Quantitative methods were also applied
in this study by conducting field research through questionnaires and interviews to identify the natural prospects
for ecotourism development in Bujang valley. The findings discovered that three locations are the main choices
of local tourists to visit, namely Pantai Merdeka, Tanjung Dawai and Gunung Jerai. The findings also showed
that all locations with natural attractions in Bujang valley have the potential to become ecotourism areas,
including Gunung Jerai, Pantai Merdeka, Pulau Sayak and Hutan Simpan Merbok. However, as a whole, in
terms of popularity, Gunung Jerai is the most popular tourist destination, followed by Pantai Merdeka and
Tanjung Dawai.
ER  -