TY  - JOUR
T1  - Exploring Colors Inside the Dogma of 3D Malaysian Animated Film
AU - Abdul Ghani, Dahlan AU - Binti Rohizat, Nurul Mirza Syazwina AU - Mohd Razali, Luqman Bin 
JO  - Journal of Engineering and Applied Sciences
VL  - 14
IS  - 21
SP  - 7809
EP  - 7820
PY  - 2019
DA  - 2001/08/19
SN  - 1816-949x
DO  - jeasci.2019.7809.7820
UR  - https://makhillpublications.co/view-article.php?doi=jeasci.2019.7809.7820
KW  - animated character
KW  -3D animation
KW  -Color
KW  -significantly impact
KW  -expression
KW  -color effect
AB  - Color is a concept that philosophers, artists and scientist have historically spent a great deal of time
exploring and quantifying. Also, color can really define the enhance the mood in 3D animated film. Color is a
powerful and persuasive communication tool that can significantly impact the message in 3D animation in
Malaysia. The purpose of this research is to study the color effects and meaning in 3D animated film in
Malaysia. This study will focus into several aspect of color such as colortype, expression and emotion.
Animated characters can take any color and even deciding on the color of their faces can be significant
decision
ER  -