TY  - JOUR
T1  - The Role of Business External Environment as a Moderation of the Effect of
Entrepreneurial Orientation on Business Performance that is
Mediated in Flexibility of Strategy
AU - Kurniawan, Indra AU - Salim, Ubud AU - Setiawan, Margono AU - Rahayu, Mintarti 
JO  - Journal of Engineering and Applied Sciences
VL  - 14
IS  - 16
SP  - 5807
EP  - 5818
PY  - 2019
DA  - 2001/08/19
SN  - 1816-949x
DO  - jeasci.2019.5807.5818
UR  - https://makhillpublications.co/view-article.php?doi=jeasci.2019.5807.5818
KW  - Entrepreneurial orientation
KW  -flexibility strategy
KW  -business external environment
KW  -business
performance
KW  -positive effect
KW  -WarpPLS
AB  - This study aims to examine the entrepreneurial orientation associated with business performance by
incorporating flexibility strategies as mediation and the external environment of the business as moderation by
taking studies in the small handicraft industry sector in East Java Indonesia. Data collection techniques used
questionnaires distributed to UKM owners or managers of the craft sector as many as 198 entrepreneurs. The
results of testing structural equation modeling with WarpPLS show that entrepreneurial orientation does not
have a significant positive effect on business performance while entrepreneurial orientation on flexibility
strategies has a significant positive effect. The results of the verification of the flexibility strategy mediate the
relationship between entrepreneurial orientation to performance while the external business environment is not
able to moderate the relationship between entrepreneurial orientation and performance.
ER  -