TY  - JOUR
T1  - Industrial Competition, Hybrid Strategy and Industrial Performance: Study in
Higher Education Industry in Timor-Leste
AU - de Sousa Saldanha, Estanislau AU - Rahyuda, I. Ketut AU - Kerti Yasa, Ni Nyoman AU - Gde Sukaatmadja, I. Putu 
JO  - Journal of Engineering and Applied Sciences
VL  - 14
IS  - 8
SP  - 2456
EP  - 2464
PY  - 2019
DA  - 2001/08/19
SN  - 1816-949x
DO  - jeasci.2019.2456.2464
UR  - https://makhillpublications.co/view-article.php?doi=jeasci.2019.2456.2464
KW  - Industrial competition
KW  -hybrid strategy
KW  -business performance
KW  -higher education industry
KW  -relationship
KW  -strategy
AB  - The hybrid strategy has gained high interests from practitioners and researchers in recent days in
order to improve industrial competitive advantage and performance. This study aims to examine the role of
hybrid strategy in mediating in the relationship between industrial competition and performance. Theories and
empirical studies have been carried out for the construction of the hypothesis. Questionnaires have been
distributed, filled up and returned by 130 heads of departaments in evelen accredited higher education
institutions in Timor-Leste. Smart Partial Least Square (Smart-PLS) was used to test the hypothesis. The results
of this study shows that the industrial competition does not significantly influence the industrial performance
of the higher education industry while hybrid strategy is fully mediating the relationship between the two
variables. This research confirms that hybrid strategies can be used to enhance industrial performance in high
intense industrial competition environment. Governments and managers of the higher education industry can
also develop policies and strategies to improve quality, competitive advantage and performance of the higher
education industry by combining cost leadership strategy and focus on service strategy in emerging countries
such as Timor-Leste.
ER  -