TY  - JOUR
T1  - The Role of Maven in Relationship Between Internal Marketing and
Commitments with Performance at University Hasanuddin,
South Sulawesi, Indonesia
AU - Hakim, Haeriah AU - Thoyib, Armanu AU - Rohman, Fatchur AU - , Solimun 
JO  - Journal of Engineering and Applied Sciences
VL  - 13
IS  - 15
SP  - 6246
EP  - 6255
PY  - 2018
DA  - 2001/08/19
SN  - 1816-949x
DO  - jeasci.2018.6246.6255
UR  - https://makhillpublications.co/view-article.php?doi=jeasci.2018.6246.6255
KW  - Internal marketing
KW  -organizational commitment
KW  -employee performance
KW  -Maven
KW  -investigate
KW  -questionnaire
AB  - There are numerous studies about internal marketing, all of which examining its relationship with
many different studies in the area of management such as job satisfaction, market orientation, internal and
external performance, learning organization, etc. Internal marketing is adopted and applied by many kinds of
businesses and institutions with various background and different purposes. The examination focused on the
notion that one of the purpose of internal marketing is new knowldedge generation. Therefore, the variable
Maven as individuals with knowledge seeking and sharing thread and knowledge management approach is put
forward. This study is aimed at investigating the relationship between internal marketing with organizational
commitment and employee performance, investigate whether organizational commitment mediate the relationship
between internal marketing towards performance. This study, also investigate the role of Maven in the
relationship between internal marketing and organizational commitment to employee performance. The study
conducted in Hasanuddin University, involving 126 lecturers as respondent. The data collected via.
questionnaire survey and analyzed using Warp PLS V.5. The result shows that there are strong relationship
between internal marketing with organizational commitment and employee performance, however, organizational
commitment is not mediating the two variable. The findings of the study shows that Maven mediate the
relationship between internal marketing and organizational commitment to employee performance.
ER  -