TY  - JOUR
T1  - Increasing Customer by Value Marketing Mix in Service-Based Business
AU - Pradana, Mahir AU - Muhammad Razief, Sutan 
JO  - Journal of Engineering and Applied Sciences
VL  - 13
IS  - 15
SP  - 6118
EP  - 6122
PY  - 2018
DA  - 2001/08/19
SN  - 1816-949x
DO  - jeasci.2018.6118.6122
UR  - https://makhillpublications.co/view-article.php?doi=jeasci.2018.6118.6122
KW  - Market strategy
KW  -marketing mix
KW  -customer value
KW  -service-based business
KW  -satisfying
KW  -conducted
AB  - Customers in the service industry expect to get quality and satisfying service. The purpose of this
research is to see how the implementation of market strategy conducted in AutoBridal priority 5, service
company in Bandung, Indonesia in terms of marketing mix and customer value. The research method in this
research is descriptive method with the object of analysis 76 AutoBridal Bandung customers. The result
exposes the conclusions that the AutoBridal Bandung customers found that marketing mix conducted
is already in decent criteria as well as the customer value. Market strategy in terms of targeting
implemented by AutoBridal Bandung is done by adjusting consumption patterns in the provision of products
and services, services that prioritize customer satisfaction.
ER  -