TY  - JOUR
T1  - The Interplay Between Local Values, Image, Satisfaction and Trust in
Cooperatives: Balinese Case
AU - Gusti Ngurah Jaya Agung Widagda K., I. AU - Salim, Ubud AU - Rahayu, Mintarti AU - Rofiq, Ainur 
JO  - Journal of Engineering and Applied Sciences
VL  - 13
IS  - 14
SP  - 5859
EP  - 5867
PY  - 2018
DA  - 2001/08/19
SN  - 1816-949x
DO  - jeasci.2018.5859.5867
UR  - https://makhillpublications.co/view-article.php?doi=jeasci.2018.5859.5867
KW  - Traditional values
KW  -image
KW  -trust
KW  -satisfaction
KW  -surprisingly
KW  -cooperative
AB  - The results of some researchs on the relationship between image and trust has been mixed.
Accordingly, the study intends to confirm the relationship in the context of cooperative. Cooperative context
and Bali setting lend justification to put traditional values as a moderator and satisfaction as mediator in the
relationship. The constructs involved have been proven to have passed model adequacy showing their
significant contribution to idependent construct value. Following accidental technique and n×10 indicator
number, the study involves 369 respondents. By means of PLS, results reveal that traditional values have
moderating role in the relationship between image and trust. Rather surprisingly, satisfaction has only partially
mediating role in the relationship.
ER  -