TY  - JOUR
T1  - A Study on Consumer Behavior Predict in e-Commerce based on Rough Set
AU - Vijayaragavan, P. AU - Ponnusamy, R. AU - Arramuthan, M. 
JO  - Journal of Engineering and Applied Sciences
VL  - 13
IS  - 6
SP  - 1520
EP  - 1522
PY  - 2018
DA  - 2001/08/19
SN  - 1816-949x
DO  - jeasci.2018.1520.1522
UR  - https://makhillpublications.co/view-article.php?doi=jeasci.2018.1520.1522
KW  - e-Commerce
KW  -consumer behavior
KW  -multi-agent
KW  -olerance
KW  -knowledge acquisition
KW  -ingesting trend
AB  - This research study adopted the method of user interest concept tree based on domain ontology and
proposed a new multi-agent based consumer behavior forecasting model in e-Commerce to overwhelmed the
limitations of outdated consumer behavior forecasting method. The algorithms consist of rough sets rule. The
algorithm is used to attribute reduction for e-Commerce consumer actions prediction. With rule extraction model
of rough sets, the rules of e-Commerce consumer behavior prediction are picked up. Practical example of
consumer behavior prediction demonstrations that the novel proposed approach can be touched found
knowledge efficiently and can be converted the obtainable rules easily. It has robust ability of fault tolerance
and can recover the speed and quality of knowledge acquisition. The method has good practical value. From
the test results, compared with the original method, it can effectively analyze and predict e-Commerce customers
consumer behavior and can be decided that the customer’s complete ingesting trend.
ER  -