TY  - JOUR
T1  - A Successful Strategy of Online P2P Lending using ANP-Fuzzy TOPSIS
Method: Focusing on Updated IS Success Model
AU - Lee, Young-Chan AU - An, Kyung-Min AU - Yang, Qin 
JO  - Journal of Engineering and Applied Sciences
VL  - 12
IS  - 24
SP  - 7441
EP  - 7446
PY  - 2017
DA  - 2001/08/19
SN  - 1816-949x
DO  - jeasci.2017.7441.7446
UR  - https://makhillpublications.co/view-article.php?doi=jeasci.2017.7441.7446
KW  - The online P2P lending
KW  -updated IS success model
KW  -ANP
KW  -fuzzy TOPSIS
KW  -linguistic values
KW  -company
AB  - This study investigates core factors that influence the online P2P lending and their relationships in
selecting the most preferred online P2P lending website. Based on IS success model with ANP and fuzzy
TOPSIS, the research conducts an evaluation model. The ANP is used for determining weights of updated IS
success model’s criteria, fuzzy sets are adopted to recommend ambiguity with linguistic values and TOPSIS is
a useful tool to get final ranking on the list. The study was examined by 6 e-Business specialists. This study
investigates the online P2P lending with updated IS success model. The major results of this study offer the
online P2P lending company decision makers with valuable information to enhance business quality. First, trust
is an extremely essential factor than others within an online P2P lending website. Because all transactions are
conducted in the virtual space, lenders and borrowers can only meet in the online platform during the financial
transactions. If they don’t trust these websites, they can’t deal with a contract. Second, in the online P2P
lending, the information quality posted has much influence on trust and satisfaction. The investors who
participate in this online market intend to investigate borrower’s information from this site before making
investment decisions. Finally, this study suggests efficient operating scheme in this field.
ER  -