TY  - JOUR
T1  - The Role of Public Relation in Adopting Stakeholder Engagement Model in
Creating Corporate Social Responsibility (Study: Pertamina, Ltd.,
RU IV Cilacap Central Java Indonesia)
AU - Kussujaniyatun, Sri AU - Noor Hanjani, Asalia 
JO  - Journal of Engineering and Applied Sciences
VL  - 12
IS  - 22
SP  - 5905
EP  - 5909
PY  - 2017
DA  - 2001/08/19
SN  - 1816-949x
DO  - jeasci.2017.5905.5909
UR  - https://makhillpublications.co/view-article.php?doi=jeasci.2017.5905.5909
KW  - Public relations
KW  -stakeholder engagement
KW  -Corporate Social Responsibility (CSR)
KW  -
KW  -commander
KW  -environmental
KW  -
KW  -optimum participation
KW  -
KW  -PR
AB  - To gain optimum profit, Pertamina, Ltd., RU IV Cilacap Indonesia balances its activities by conducting
Corporate Social Responsibility (CSR) Program as its dedication to society. This program frequently wins
awards. This is such an interesting phenomenon, since the success of CSR Program is surely due to the roles
of Public Relation (PR). Hereby, it is interesting to analyze the ability of PR practitioner’s role in building the
relationship and engaging the stakeholders in CSR policy-making process. The objective of this research is to
identify the role of PR of Pertamina in adopting the stakeholder engagement model. This research employs
qualitative method by using stakeholder theory. Data validation test in this research employs source
triangulation. Result of this research is the classification of stakeholder into stakeholder engagement model
based on stakeholder’s participation level. Quadrant I; minimal effort with "to inform" participation level
(Level 1) includes the stakeholder in regency society and society outside Ring 3, stakeholder with low interest
and low influence, Quadrant II; show consideration "to consult" participation level (Level 2) includes
stakeholder in social organization people, mass media and district people with high interest and low influence.
Quadrant III; keep satisfied includes police chief stakeholder with "to involve" participation level (Level 3) with
high influence but low interest and the last Quadrant IV; work together includes stakeholder from people who
get CSR’s support, NGO, environmental agency, military sub-district/district military commander and internal
company of Pertamina with optimum participation of "to empower" (Level 5) stakeholder with high interest and
high influence to company.
ER  -