TY  - JOUR
T1  - Sequential Method of Client Portfolio Optimization
AU - Rolbina, Elena 
JO  - Journal of Engineering and Applied Sciences
VL  - 12
IS  - 19
SP  - 4985
EP  - 4989
PY  - 2017
DA  - 2001/08/19
SN  - 1816-949x
DO  - jeasci.2017.4985.4989
UR  - https://makhillpublications.co/view-article.php?doi=jeasci.2017.4985.4989
KW  - Client-oriented business
KW  -ABC analysis
KW  -client life cycle
KW  -portfolio methods
KW  -BKG
KW  -marketing methods
AB  - The study proposes a technique to optimize work with clients in order to create a client-oriented
business through the use of analytical marketing methods. The following tools are proposed to optimize the
customer portfolio: ABC analysis of consumer purchases and producer’s profits as the, study of the client life
cycle in terms of purchases and profits; modified BKG matrices of customer purchases and profits. To develop
a customer interaction strategy based on the results of the proposed algorithm, the researcher developed a
matrix for client base consolidated analysis.
ER  -