TY  - JOUR
T1  - The Mediation Role of Customer Satisfaction on Loyalty
AU - Sugiati, Tinik 
JO  - Journal of Engineering and Applied Sciences
VL  - 12
IS  - 18
SP  - 4715
EP  - 4719
PY  - 2017
DA  - 2001/08/19
SN  - 1816-949x
DO  - jeasci.2017.4715.4719
UR  - https://makhillpublications.co/view-article.php?doi=jeasci.2017.4715.4719
KW  - Customer value
KW  -loyalty program
KW  -satisfaction
KW  -loyalty
KW  -relationship
KW  -mediation role
AB  - This research is aimed to analyze the relationship among customer value, loyalty program, customer
satisfaction and customer loyalty. By accidental sampling, this study was conducted at Hypermart in South
Kalimantan and took 150 respondents from the Hypermarket’s customers. The data analysis utilized Partial Least
Square (PLS) and the result demonstrates that there is positive and significant relationship between customer
value to customer satisfaction but not significant to customer loyalty. This study show that customer
satisfaction has fully mediation role. This study also reveals the positive and significant relationship of loyalty
program on both of customer satisfaction and customer loyalty. This study show that satisfaction has partial
mediation role.
ER  -