TY  - JOUR
T1  - Consumer Buying Decisions on Japanese Automobiles in
Malaysia: An Empirical Study
AU - Ng, Poh Kiat AU - Yeow, Jian Ai AU - Jee, Kian Siong AU - Thong, Li Wah AU - Lee, Chai Har 
JO  - Journal of Engineering and Applied Sciences
VL  - 12
IS  - 17
SP  - 4390
EP  - 4395
PY  - 2017
DA  - 2001/08/19
SN  - 1816-949x
DO  - jeasci.2017.4390.4395
UR  - https://makhillpublications.co/view-article.php?doi=jeasci.2017.4390.4395
KW  - Japanese automobile
KW  -consumers
KW  -decision-making
KW  -survey
KW  -dominant factors
KW  -ergonomic
AB  - The automobile plays a significant role in the daily life of a Malaysian and this has spurred
automotive companies to look for an edge wherever they can find it in order to keep up with the competitive
pressures of satisfying consumers. More often than not, factors such as branding and price of the automobiles
would be the dominant factors that affect the buying decisions of consumers when it comes to buying a
Japanese car in Malaysia. However, this proposition requires further substantiation alongside other variables
such as ergonomic features, innovation and recreation awareness. Hence, this study aims to determine the
relationship between those variables and consumer decision-making with regard to the purchase of Japanese
automobiles. To facilitate this objective, researchers collected a total of 150 usable survey responses and
analysed them using reliability, correlations and multiple regression analyses. It was found that 23.9% of
variance in consumer decision-making was significantly explained by brand name, ergonomic features and
innovation. Price and recreational consciousness was found to insignificantly affect Malaysian consumer
decision-making in buying Japanese automobiles. This finding was perhaps due to consumers being price
cautious during times of uncertainty and rising cost of living.
ER  -