TY  - JOUR
T1  - Understanding the Rejection Phenomena of Technology-Based
Transportation New Entrant: A Case Study of Go-Jek in Bandung
AU - Simangunsong, Jumadi T. AU - Aprianingsih, Atik AU - Magdalena, Ikha 
JO  - Journal of Engineering and Applied Sciences
VL  - 12
IS  - 17
SP  - 4367
EP  - 4373
PY  - 2017
DA  - 2001/08/19
SN  - 1816-949x
DO  - jeasci.2017.4367.4373
UR  - https://makhillpublications.co/view-article.php?doi=jeasci.2017.4367.4373
KW  - New entrant
KW  -technology-based innovation
KW  -public transportation
KW  -Go-Jek
KW  -conflict
KW  -rejection
AB  - Go-Jek entered the existing motorcycle taxi business in Bandung with up-to-date technology-based
innovation as its competitive advantage. Easy booking from customer personal smartphone has bounced
Go-Jek as the leading motorcycle taxi in Indonesia. Indeed, Go-Jek and other new entrants that have similar
service characteristics bring several good impacts to people daily activities through the smartphone app
penetration. In contrast, it also bring negative impacts to the existing market players. Conflict comes out
between both parties unavoidably. This conceptual study gives theoretical framework about conventional
motorbike taxi and Go-Jek operational procedure and literature review about how new entrants influence existing
players in the market and suggestion for possible solutions to be taken based on previous similar conflict
solution and experts thought. Then, this study proposes the conceptual framework of the rejection in Bandung
which covers all stakeholders and related activities.
ER  -