TY  - JOUR
T1  - A Study on the Analysis of Club Official’s Intention of Continuous Implementation
According to the CSR (Levels and Types) of Professional Sport Team
AU - Yi, Eun-Surk AU - Jeong, Young-Jae AU - Kim, Il-Gwang AU - Kim, Joo-Young AU - Lee, Ji-Hyun 
JO  - Journal of Engineering and Applied Sciences
VL  - 12
IS  - 14
SP  - 3565
EP  - 3569
PY  - 2017
DA  - 2001/08/19
SN  - 1816-949x
DO  - jeasci.2017.3565.3569
UR  - https://makhillpublications.co/view-article.php?doi=jeasci.2017.3565.3569
KW  - Cause-related marketing
KW  -CSR
KW  -implementation
KW  -philanthropy
KW  -sport club
AB  - The purpose of this study is to analyze whether professional sport club officials participate in the
Corporate Social Responsibility (CSR) continuously according to the CSR levels and types or not. For such
purpose, the survey was carried out by selecting 240 professional club officials in 4 sports (basketball,
volleyball, baseball, soccer) through the convenience sampling method. In order to analyze data in the collected
questionnaires, the frequency analysis, Confirmatory Factor Analysis (CFA), reliability analysis, correlation
analysis and Structural Equation Model (SEM) analysis were carried out using the SPSS 20.0 Version and
AMOS 20.0 Version Programs. The investigation result is as follows. First, economic and philanthropic
responsibilities among corporate social responsibility levels had an influence on the intention of
implementation. Second, cultural business in the hometown among the types of corporate social responsibility
had an influence on the intention of implementation. The professional sport club requires a strategic approach
to obtain the benefit and public interest from the internal members and external consumers at the same time.
ER  -